How much each Love Island contestant is set to earn every time they post on Instagram


The one thing Love Islanders have to think about post-villa is what they are going to do next, with many entering the conveyor belt of post-reality show careers of brand repping, modeling and nightclub appearances or, as Welsh contestant Paige Thorne hopesto return to their former career choice.

You can read up about what the former Welsh contestants of the ITV2 show have done here, but with this year’s crop of love (prize money) seekers, how much can they make from a simple Instagram post? Website, AskGamblers have done some estimated earnings each contestant would be able to gain for a sponsored post on Instagram, based on their current following and engagement rate.

Hitting the top spot is Ekin-Su Cülcüloğlu. The 27-year-old actress already had a substantial Instagram following prior to entering the villa, but this has now grown to more than 451,000. With this following, Ekin-Su will be able to earn an estimated £ 1,450 for a sponsored post.

Gemma Owen comes second, with an estimated earning of £ 1,422 per sponsored post – 159% higher than the average of her fellow Islanders. Gemma has 446,000 followers on Instagram so far, and an engagement rate of 9.14%. In third place is fish monger Luca Bish, with 274,000 followers, 17,832 average likes per post, and an engagement rate of 6.5%. With these figures, Luca will earn approximately £ 866 for every sponsored post on Instagram.

Swansea’s Paige Thorne could charge an estimated £ 858 for a sponsored Instagram post, making her the fourth richest Islander. The paramedic has 264,000 followers and a 10.48% engagement rate. And, fellow Welsh contestant, Liam Llewellyn is in fifth place despite leaving the villa. Liam’s Instagram following has soared to 237,000, meaning he can now charge approximately £ 773 for a sponsored post.

Tasha Ghouri has 208,000 Instagram followers and 12,141 likes per post on average, allowing her to charge an estimated £ 668 per post, and making her the sixth richest Islander. Indiyah Polack follows in seventh place with 166,000 followers and an estimated earning of £ 524 per post. India also has the highest engagement rate compared to her fellow contestants of 12.52%. The most recent Bombshells, Antigoni Buxton and Charlie Radnedge did not make the list as they’ve only just entered the villa.

Here’s a table of earnings for the Islanders:

A spokesperson for AskGamblers said about the findings: “Taking part in a show such as Love Island can be a fast-track path to becoming a successful influencer, and the potential earnings go far beyond the £ 50,000 prize money, with some ex-islanders such as Molly- Mae Hague earning an estimated £ 17,344 per sponsored post. Those with a large following on social media are more likely to be popular in public votes to remain in the show, and the longer they are in the show, the more followers they are likely to gain. By the time the season finishes, these figures will likely be much higher. ”

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